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Working method
The research
stage
We do not necessarily do business with every company that approaches
us and is interested in expanding its business activities to West Africa,
but only with those companies whose products or business ventures have
a fair chance of success in the region. This conclusion is normally
reached after we have carried out an initial market scan on a client’s
products or intended business venture and carefully assessing the degree
of potential success in the west African markets. Time is money and
we will seriously evaluate your product or mission in west Africa and
give you a realistic prognosis of your venture and honestly advise your
company.
Agatrade & Consultancy has an option for companies who would first
wish to have some research done before embarking on the venture. We
have contacts with very reliable and capable research companies in the
west African sub region who do qualitative research to help interested
foreign companies first of all ascertain for themselves if it is worth
venturing into the market.
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Entry
strategy and Identification of prospects
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| Agatrade
& Consultancy depending on the client’s specific need would screen
and evaluate every potential partner in case of a search for a joint venture
partner or provide a list of potential credible distributors/agents for
your type of business. We shall guide you in making a choice. |
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Operational
phase
Having together agreed that the business venture has great chances of
success, we then get straight into business by first of drawing an Action
Plan to do the following: Contact
potential partners/Distributors/Agents first to assess their interest
in order to see if it tallies with our interest.
Arrange a visit to the country to meet with the leaders and decision
makers. This would give the client a first hand knowledge of the status
of the potential partner’s business activities and enhance quick decision
to be made as to either get into business or find an alternative which
Agatrade & Consultancy can always arrange in a very short period
of time. |
